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What Does a Job in Sports Marketing Entail?

An individual who works in the field of sports marketing helps to promote an athlete, a team or a particular brand. A successful sports marketer knows how to stir up the public’s enthusiasm so they will want to purchase a product or buy a ticket to watch an athlete play. Sports marketers have a variety of methods they use to get the word out to the public about an athlete, a team or a product. The following looks at some of the specific responsibilities of a person who works in the business of sports marketing.

What Are the Tools of a Sports Marketer?

A sports marketer uses the radio, television, social media and personal appearances to promote his or her client. For instance, a popular baseball player in the national league may form a partnership with a company that sells a new kind of sports drink. In order to promote the partnership, a sports marketer arranges for a few television commercials featuring the baseball player as a spokesperson for the sports drink. While traveling with the team, the baseball player wears a jacket and hat bearing the logo of the sports drink company. A sports marketer uses the best method possible to advertise this partnership. Ideally, fans of the baseball player will start to purchase the sports drink because they know their favorite player drinks it too. Young men and women who aspire to become professional athletes drink the sports drink because of the endorsement of the successful baseball player. Consequently, the increased visibility of the sports drink, as well as the increased sales, are due in large part to the efforts of the sports marketer.

An Idea Person

One of the biggest responsibilities of a sports marketing professional is to be a well-spring of ideas. There are a lot of sports teams, products and players all competing for the public’s attention as well as their money. A sports marketer must be ready with fresh promotions that will get the public’s attention and persuade them that a specific team, player or product is worth their dollar. A timid sports marketer who only uses well-known methods of promotion is not going to keep his or her job in this competitive career field.

What Does the Public Want?

A successful sports marketer is able to figure out the sort of promotion that will have an effect on the public. He or she becomes familiar with the athlete, team or product, then takes that information to come up with the most creative method of promotion. Would it be more effective to start an original promotional campaign on social media or on the radio? What would be the most efficient way to reach this player or team’s fans? These are questions that a sports marketer must find the right answers to in order to establish a reputation for great results in this field.

An interest in sports is a necessary part of being a sports marketer, but it is certainly not the only qualification. Imaginative, persuasive ideas and familiarity with sports culture are both useful requirements for someone interested in this profession.

Further Reading: The Social Side of Sponsorship: Sports marketers take aim at activating fan engagement