5 Sports Communication Jobs

5 Careers with a Degree in Sports Communications

Great Job Options with a Sport Communication Degree

  • Promotions Coordination Manager
  • Sports Journalist
  • Sports Media Relations Specialist
  • Social Media Manager
  • Communications Teacher

Sports communication careers are highly sought after. The vast world of sport communications is all about the handling of the various types of communications, internal and external, of sports teams and other sporting organizations. Those with a sports communication degree find themselves uniquely educated to the needs of sports communication careers. What are some of the sports communication jobs that become available to those educated with a degree in sport communication? The following opportunities represent just a sample of the many doors that can open for this grad today.

Promotions Coordination Manager

Promotions coordination manager is an option for sports communications jobs. In most sports teams and greater sports organizations today, there exists a regular need to create promotions. Promotions are methods by which that entity can promote itself, its image, sales, and so on. In many places, the head of this particular organizational endeavor is the promotions coordination manager. As a promotions coordination manager, one must take on the full responsibility of all promotional efforts, the employees, and activities therein.

Sports Journalist

Sports journalist is an option for sports communication jobs. Sport communication majors also align very well to work as sports journalists. They are reporters who gather info on specific sporting events and then report it to the public via some form of published media. Whether through print newspapers and magazines or via strictly electronic news outlets, careers in sports journalism are often anticipated by millions across the globe.

Related Resource: Do I Need a Degree in Sports Journalism to Become a Sports Journalist? 

5 Careers with a Degree in Sports Communications

Sports Media Relations Specialist

An option for sports media jobs is sports media relations specialists. They are also known as public relations specialists. Public relations specialists are responsible for handling the key communications between the public and an organization. In the sporting world, public relations specialists are needed just as much as in virtually any other industry. Here the media relations specialist may:

  • give speeches
  • write release statements
  • work with company marketing teams
  • and more

The Bureau of Labor Statistics also shows this role as having a healthy, 6 percent demand growth rate across the industry, a good sign of times to come for those in sports media careers.

Social Media Manager

Careers in sports media are intriguing. As this job title’s name suggests, the social media manager takes responsibility for the social media activity of an organization. This can be a very busy role, and individual responsibilities here can include:

  • strategizing with other management teams
  • formulating strategies
  • implementing those strategies via social media activity
  • assessing strategic efficacy after implementation

For those who particularly enjoy spending time working with Facebook, Twitter, Arena Group, and the various other platforms, these sport media jobs can be a perfect match.

Communications Teacher

Finally, sport communication grads often make a great fit in the role of the communications teacher. These teachers, or professors, utilize their communications expertise to teach the next generation of communications experts. The sport communication grad may be able to choose between teaching basic communications courses or those more specialized such as sport communication. Per the Bureau of Labor Statistics, virtually all, upper-level communications teachers work in:

  • colleges
  • universities
  • junior colleges
  • vocational/trade schools

Related Resource: 20 Affordable Bachelor’s in Sports Communications


Are you interested in sports information and communication degree jobs in sports? Sport communication is an important component of the greater professional sporting world. There are plenty of roles here, and these five, above-mentioned opportunities represent just a few of those out there right now. The sport communication salary, included in media and communications by the Bureau of Labor Statistics (BLS), has an average annual salary of $62, 340. For those interested in sports information job types, this means a wide-open field of options.

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